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Chick-fil-a Dallas Customer Reception.

August 25, 2010

I am a huge fan of Chick-fil-a. Everything about them is good — most importantly, the food. Last week, I went to three different Chick-fil-a’s in three different cities on three different days. So last night,  when I had the privilege of attending Chick-fil-a’s first ever Dallas-area Customer Reception, I think I deserved it. Oh, it was so cool to see so many fans of the chain. It’s easy to see that most of Chick-fil-a’s customers aren’t just fans of the food, but they appreciate what the local restaurants do in their communities and the respect Chick-fil-a employees express to their patrons. But more than anything, I honestly believe that the majority of Chick-fil-a followers share the chain’s values and Corporate Purpose: To glorify God by being a faithful steward of all that is entrusted to us…

Starting the night off, a team of hired “hype men” and Chick-fil-a’s mischief mascot cows kept everyone excited and engaged with enthusiastic greetings, photo shoots and groups dancing to the Cuban Shuffle. Shortly after, the main event doors opened and Dallas-area owners and operators welcomed us with smiles and showing us to our tables. People, it was almost like Heaven: unlimited mouth-watering food, the nicest people you’ll ever meet and praise and worship music — if you can call Sister Sledge and Rose Royce praise and worship. Next, the owners and operators took the stage for a brief show and moment of acknowledgment followed by one of the owners sharing why he chose Chick-fil-a to franchise. Then the “head honcho” came out — Mr. Dan T. Cathy himself. Oh, it was something! That man is so solid and passionate about what he does. The other part of that Corporate Purpose that I mentioned earlier is: To have a positive influence on all who come in contact with Chick-fil-a. Taught by his father and founder of the chain, Truett Cathy, Dan not only has a positive influence on those coming in contact with the establishment, but those he comes in contact with as well. He truly wants to have a personal connection with those around him. One way he does so is through his blog,

If you ever heard the Dos Equis “Most Interesting Man in the World” commercials where they say, “His legend precedes him the way lightening precedes thunder,” or “His personality is so magnetic that he is unable to carry credit cards,” you might think they were referring to Dan Cathy. This guy even got to play the trumpet for Earth, Wind & Fire at the Hard Rock Live in Orlando. He told my friends and I that he’s actually a worship leader wrapped up in a fast food CEO. It was an unforgettable event. This man took time to answer questions, sign autographs and take pictures with all who lined up.

Toward the end of the night, Dan shared with everyone his knowledge of It’s not about you and that so many people have crappy days, struggles and circumstances that a simple smile and recognition can defuse. Readers, take a look at this video Dan showed us and tell me that this didn’t move you. I almost cried and I never cry. Ask my wife.

If he passed you on the street you would still feel stopped and said hello and asked you about your day

One Comment leave one →
  1. Teresa permalink
    August 30, 2010 4:57 PM

    I love that Dan Cathy is passionate about people even more-so than the business. That passion for people radiates from the employees of Chick-fil-A. They do a great job of acknowledging you as not only a customer, but as an individual. Most restaurants lack that hospitality and gratitude nowadays. Without the individuals, there would be no restaurant. You can have amazing food to sell, but without people to buy your product, good luck trying to keep your business running.

    They’ve done a great job in their leadership. This is evident in the fact that the employees have caught on to the importance of treating your guests as valued customers, no matter how much or little you spend. I am a forever fan of Chick-fil-A.

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