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The Restaurants of Inc. Magazine’s Ten Promising Franchises.

June 9, 2011

Inc. Magazine is one of my favorite magazines of all time and is for sure an often must-read for anyone thinking of owning a business. It’s the magazine that brought you the brothers Heath who wrote the book Made to Stick and continues to bring you interesting articles on start-ups, running a business, finance, marketing, and more. Other than the Sales & Marketing section of the magazine, the most intriguing piece of Inc. is the very personal case studies. But every once in a while, I find something so interesting that I have to stop what I’m doing to read it. Their 10 Promising Franchises for 2011 was that something. Since this is a restaurant marketing blog, I’ll only share with you the restaurants from their list. They were the top 3 in the following order:

Energy Kitchen

Energy Kitchen’s menu has a built-in healthy factor: nothing is over 500 calories and every dish is grilled, baked, or steamed. Founded in 2004 and headquartered in New York City, Energy Kitchen ranked No. 3,276 on the 2010 Inc. 5000 list, with an impressive growth rate of 59 percent over three years, and sales may accelerate. Randy Schechter, the company’s founder, recently told Retail Traffic magazine that the company plans to turn its 10 locations into 1,000 over the next 10 years.

Red Mango

One of the fastest-growing purveyors of all-natural frozen yogurt, Red Mango made its U.S. debut in 2007 when it relocated from South Korea to Texas. In 2009, the Dallas-based company opened 42 franchises in its home state and New York and hopes to expand to over 550 locations across the country by 2015. “We’re experiencing the strongest franchise growth in our company’s history,” said James Franks, the company’s VP of franchising, in a recent company statement.


The self-proclaimed “better burger” joint might just get super-sized in 2011. Smashburger currently operates about 100 stores across the country, but plans to double its juicy footprint in the next year. The chain is expanding aggressively in the Northeast, having signed franchise agreements for 20 more stores in Long Island and will hit Brooklyn, New York, within the year. Smashburger is owned by the Consumer Capital Partners, a private investment and concept development firm based in Denver.

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One Comment leave one →
  1. June 15, 2011 7:48 AM

    I think Red Mango is gonna be a hit! Its drive to good health is one of the key of their franchise success.

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