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Back to the Start: A Chipotle Commercial.

November 15, 2011

Yeah, I’m a little late on this one. My friend told me about this commercial by Chipotle this past weekend that was so simple, yet so moving that it left a proverbial mark on him. When I found it, I realized that is was already two months old. The 2-minute plus short film illustrates the life 0f a farmer who transforms his family farm into a mainstream meat production factory. He eventually sees the effects of his decisions and, as the soundtrack states, goes back to the start.

Our conversation on this commercial yielded some good thought: more commercials need to be like this. Not so much noise. Not so much action. Just purposeful, well-thought out gestures that are clean, clear, creditable, and concise. Watch it for yourself then visit the Chipotle Cultivate Foundation website.

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